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Directed creative at Baker McKenzie, shaping how the firm presented itself globally, visually, strategically, and narratively.

At Baker McKenzie, I directed design services in North America, overseeing multidisciplinary teams across global offices, managing digital, video, print, and experiential projects, guiding creative strategy, optimizing workflows, mentoring team members, and coordinating cross-regional initiatives to deliver high-quality campaigns that elevated the firm’s global presence and storytelling across diverse clients and markets.

Role
Senior Manager, Design Services

Location
Tampa, Florida

Industry
Legal

Date
July 2019 - February 2026

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Brand Evolution

I spearheaded initiatives to reinvent the brand, introducing modernized visuals, experimental layouts, and elegant aesthetics. I collaborated with global teams to pilot new concepts, refine messaging, and implement forward-thinking design solutions that elevated perception, strengthened identity, and positioned the brand relevant across diverse markets.

Video Production

I introduced video services across North American offices, designing processes, establishing standards, and equipping my team with training on filming, lighting, and post-production. I guided execution, fostered technical proficiency, and ensured high-quality, consistent video content that expanded service offerings and strengthened regional creative capabilities.

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Events

I led on-site filming for events while overseeing the strategy and development of all event collateral, including signage, social media, and digital assets. I designed spatial layouts and interactive elements, ensuring every material enhanced attendee experiences, reinforced brand messaging, and created cohesive, visually compelling environments across live and virtual events.

Team Leadership

I managed and mentored a multidisciplinary design team, fostering professional growth through hands-on coaching, skill development, and constructive feedback. I implemented training initiatives, streamlined workflows, and guided team members through projects, strengthening their skillset, and cultivating a collaborative environment.

Client Service

I served as the creative liaison for our internal stakeholders, presenting concepts, gathering feedback, and translating their briefs into digestable requests. I facilitated collaborative discussions, built strong relationships, and ensured project outcomes aligned with their objectives while maintaining high-quality, on-brand deliverables across all channels.

Strategy

I developed and implemented strategies to optimize creative workflows and project intake processes. I assessed existing systems, identified inefficiencies, introduced standardized procedures, and coordinated with global teams. These improvements increased productivity, reduced turnaround times, and ensured projects were prioritized, while maintaining high-quality, on-brand deliverables.

Brand USA

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