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As Ackermans’ lead Art Director at 99c, I shaped seasonal campaigns that connect product, brand, and customers across channels.

I led art direction for Ackermans, developing integrated, multi-channel campaigns that spanned TV, digital, print, and in-store environments. I coordinated shoot production, aligned with cross-functional teams, and translated strategy into clear, engaging creative. By balancing high-volume delivery with craft and consistency, I strengthened messaging, increased brand visibility, and delivered campaigns that drove measurable results while maintaining a cohesive and impactful visual identity.

Role
Senior Art Director

Location
Cape Town, South Africa

Industry
Retail

Date
January 2015 - June 2016

T.V and Video

From concept to final cut, I managed Ackermans’ TV and video projects hands-on, blending creative vision with strategic insight to craft campaigns that were bold, authentic, and audience-focused.

Print

I oversaw print campaigns from concept and layout to photography, copy integration, and production. Ensuring cohesive visuals and storytelling that elevated the brand and delivered an engaging, polished experience for customers to engage with.

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Creative Lead

As a creative leader,  I mentored junior art directors, guiding them through concept development, and production processes. I led creative campaigns, provided feedback on visual storytelling, and fostered professional growth, resulting in improved team skills, stronger collaboration, and higher-quality deliverables across print, digital, and video projects.

Collaboration

I coordinated with  photographers, stylists, copywriters, and internal cross-functional teams to bring concepts to life, managing logistics, visual direction, and timelines. By uniting diverse talents and perspectives, I ensured each project delivered polished, on-brand assets that produced impactful work across print, digital, and experiential channels.

360 Campaigns

My role mainly required me to  execute fully integrated campaigns, direct visual narratives across social platform, in-store displays, and video content. I collaborated with print vendors, project managers, and production specialists to craft immersive brand experiences that drove engagement and aligned with strategic marketing objectives.

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