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Leading the Dunns account, I guided multi-channel campaigns, directed photo shoots, and led design teams to strengthen brand identity and engage target audiences.

I conceptualized visual themes for the Dunns account and oversaw layout, typography, and imagery across print and digital channels. I coordinated with vendors, photographers, and internal teams, ensured deadlines were met, and refined campaign elements. By focusing on cohesive messaging, aesthetic consistency, and audience engagement, I delivered campaigns that reinforced brand identity, resonated with consumers, and elevated the overall creative presence of the account.

Role
Senior Art Director

Location
Cape Town, South Africa

Industry
Retail

Date
January 2015 - June 2016

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Website 

I oversaw the Dunns website creative, directing the design, layout, and visual presentation of product stills. I collaborated with photographers and web developers, ensured visual consistency, refined imagery for digital platforms, and maintained a polished, on-brand online experience that enhanced product storytelling and user engagement.

Photo Shoots

I directed seasonal photoshoots from concept to final imagery, overseeing styling, set design, lighting, and composition. I collaborated with photographers, stylists, and creative teams, ensured brand alignment, guided visual storytelling, and delivered polished, on-schedule assets that captured the season’s theme.

Marketing

I developed and executed direct marketing strategies, analyzing audience insights to inform email and print campaigns. I defined messaging hierarchy and creative elements, collaborated with teams to align visuals and copy. I reviewed performance data, ensuring  engagement and reinforced brand objectives.

Product Photography

As the lead for photography stills, I guided creative teams and external vendors through pre-production, on-set direction, and post-production review. I solved logistical and creative challenges, ensured cohesive visual narratives, and coordinated with the retouching team to ensure all assets were elevated across digital and print platforms.

Instore Displays

I planned and executed seasonal in-store displays, reviewing upcoming product lines, developing themed layouts and selecting props. I coordinated with photographers and store staff, oversaw installations, and adjusted lighting and placement to highlight seasonal products and maximize customer engagement.

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