At Markham, I directed multi-channel campaigns, leading design, photo shoots, and in-store activations to deliver cohesive branding and immersive visual storytelling.
As Art Director for The Foschini Group – Markham, I led seasonal campaigns across print, digital, and in-store experiences, guiding visual storytelling from concept through final execution. I collaborated closely with photographers, stylists, and merchandising teams to craft layouts, product imagery, and experiential displays. By strategizing collateral, refining spatial arrangements, and optimizing customer journeys, I ensured every asset reinforced brand identity. Balancing creative vision with business objectives, I elevated seasonal collections, enhanced shopping experiences, and delivered campaigns that strengthened brand perception and drove measurable results.
Role
Art Director
Location
Cape Town, South Africa
Industry
Retail
Date
January 2013 - June 2014
Window Displays
I developed seasonal window concepts, experimenting with materials, textures, and visual motifs. I coordinated props, arranged products to tell compelling stories, and adjusted elements on-site to ensure displays attracted attention and conveyed the brand’s evolving aesthetic.
Seasonal Campaigns
I was the lead for seasonal campaigns, developing visual strategies, and guiding concept ideation across print, digital, and in-store channels. I planned and directed photoshoots, coordinated product storytelling and layouts, oversaw collateral creation, and ensured business objectives aligned with brand expectations.
