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Designed and developed visual assets for the Woolworths account at New Media Publishing, producing high-quality print and digital content across campaigns.

As a Designer on the Woolworths account, I contributed to diverse print and digital assets under tight deadlines while collaborating closely with a compact creative team. I took the lead on LittleWorld campaigns, developing visual concepts, directing photography shoots, refining layouts, and managing asset delivery. By coordinating with account managers and vendors, I ensured each asset communicated brand messaging effectively. Balancing creativity with efficiency, I supported high-volume output while elevating the quality, cohesion, and overall impact of every deliverable.

Role
Designer

Location
Cape Town, South Africa

Industry
Publishing

Date
February 2010 -  December 2012

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Layout Design

I crafted layouts for print and digital publications, balancing typography, imagery, and white space. I refined visual hierarchy, ensured consistency across pages, and optimized readability, creating polished, cohesive designs that elevated the overall aesthetic of each publication.

Interactive Magazine

I designed and developed interactive magazine content, integrating multimedia elements such as video, animations, and clickable features. I optimized layouts for digital platforms, collaborated with editorial and technical teams, and ensured engaging, user-friendly experiences that enhanced storytelling, audience interaction, and overall digital readership.

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Art Direction

Color Grading

I had the opportunity to step into art direction, leading creative decisions on layouts, photoshoots, and visual storytelling for LittleWorld. I learned to balance creative vision with practical production constraints, guide collaborators effectively, and translate concepts into cohesive campaigns, building confidence in strategic thinking and leadership.

I guided the retouching team by providing detailed color grading instructions, ensuring images matched brand aesthetics and campaign vision. I reviewed proofs, adjusted tones and contrast, and maintained consistency across photography, enhancing visual cohesion, and ensuring all assets were publication-ready for print and digital platforms.

Markham

Client Presentation

I participated in client meetings to present concepts, gather feedback, and secure approvals during final production stages. I explained design rationale, addressed concerns, and refined assets as needed, ensuring that final deliverables met client expectations, maintained brand integrity, and were ready for distribution across all channels.

Sutra

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